content marketing

Should you hire a content agency or DIY?

Hi, Aaron from Postdigitalist here 👋 There's a question that I often get asked by other service business founders. It usually goes something like this: "I'm not sure if I want to hire an agency - does it make sense to DIY my own content? Or,

content marketing

There are 3 types of content in the world

There are only 3 types of content in the world. And this taxonomy is determined by the type of consumption one engages in. Each type of content correlates with a different interpretation of what attention is.