Notes, WIPs & trend forecasting newsletter by the folks at Postdigitalist

75% of B2B ads are a waste of money - what about content?

Hi, Aaron from Postdigitalist here ✌️ A couple of days ago, I found this infographic: Its source? A very recent report by LinkedInB2B and System1. According to the report, 75% of B2B ads fail to drive long-term growth. A noteworthy detail: This study covered PPC ads, not the nice, "value-driven&

There are 3 types of content in the world

There are only 3 types of content in the world. And this taxonomy is determined by the type of consumption one engages in. Each type of content correlates with a different interpretation of what attention is.